It is said by some, that men will think and act for themselves; that none will disuse spirits or anything else, merely because his neighbors do; and that moral influence is not that powerful engine contended for. Let us examine this. Let me ask the man who would maintain this position most stiffly, what compensation he will accept to go to church some Sunday and sit during the sermon with his wife’s bonnet upon his head? Not a trifle, I’ll venture. And why not? There would be nothing irreligious in it: nothing immoral, nothing uncomfortable. Then why not? It is not because there would be something egregiously unfashionable in it? Then it is the influence of fashion; and what is the influence of fashion, but the influence that other people’s actions have?

—Abraham Lincoln: Address delivered before the Springfield Washington Temperance Society, 1842. Collected Works, vol. I, p. 277.