As I mentioned the other day, during the holidays I passed some time leafing through a stash of ancient computer magazines found in my back room whilst mucking out. I still have nearly every issue of ROM Magazine (1977–78); not to be confused with ROM Magazine (1968–present), the official publication of the Royal Ontario Museum, or R.O.M. Magazine (1983–85), a Canadian zine for Atari hobbyists, nor possibly others. No, this ROM was subtitled ‘Computer Applications for Living’, and an ambitious little periodical it was. To distinguish it from the others, I am tempted to go into Monty Python mode, and call it ‘ROM which is called ROM’, but I shall cramp myself down and stick to the bare three letters.

Microcomputers began to be heard of in about 1973, and the first commercially successful machine, the MITS Altair 8800, came to market about the end of 1974. By 1977, the earliest manufacturers (who mostly sold their machines in kit form) were being pushed aside by relatively large consumer electronics firms like Radio Shack and Commodore, and by an upstart called Apple, which you may have heard of. These early machines were flaky, quirky, and required rather a lot of technical knowledge to operate; and there was little in the way of commercial software, so you generally had to learn to program them yourself.

In consequence, there was a voracious after-market for technical information and how-to stuff, much of it supplied, in those pre-Internet days, by magazines. There was BYTE, which covered the nuts and bolts of the new hardware for an audience mostly of engineers; and Dr. Dobb’s Journal, which covered the bits and bytes of software for an audience mostly of programmers; and Creative Computing, which covered whatever seemed most interesting at the moment (not a bad approach, that); and a raft of mostly short-lived zines dedicated to this platform or that.

And then there was ROM, which was a platform for what have since been called technology evangelists. Its mission was to introduce these weird new toys to society at large, and explain how and why they were going to change the world in drastic and unforeseen ways. It failed on both counts; but not for want of trying, nor for lack of quality.

For if you look at the bylines in the nine issues that were published, you will find yourself staring at a convention of first-rate geniuses. A sampling:  [Read more…]